Daniela Tupovicharska

Hi, I am Daniela Tupovicharska and I am a Graphic Designer and Illustrator with a strong passion for digital advertising and art direction looking to develop a career within the Advertising and Marketing Industry. Currently completing my final year at Coventry University studying Illustration and Graphics, I am working towards further developing my design portfolio and industry skills.

For my Final Major Project, I created a fully integrated advertising campaign for the well-known luxury car manufacturer Mercedes-Benz. Designing this multi-channeled campaign, I created print, social media, and video campaign materials while also developing an idea for stealth marketing installation aimed at increasing the brand reach and attracting a younger demographic. Experimenting with both 2D and 3D software, I rendered and edited all the images for my campaign using a 3D vision model of the car, creating both the materials and the environment. All images were photo retouched and edited in Lightroom and Photoshop before moving to Illustrator and InDesign for some final design changes. To wrap up my 360-degree campaign I also created a 3D model of an infinity room with LED light installation and mirrors to support my main print and social media campaign.

Working on this project was a great opportunity for me to explore in-depth the different stages in the project execution, developing more versatile software skills while also contextualizing my desired creative area of practice.

If you'd like to check more of my work, please visit my website at
https://dansdt.myportfolio.com/

You can also reach out to me using my email, daniela.tupovic@gmail.com or follow me on Instagram @dans.dt