Annika Teder

Hello! I am Annika, that one Baltic person who knows how to make the right tea in theory but is too terrified to try to make it. I am a perfect representation of a stereotypical Gen Z: dog mum, I love my plants and I always have my vintage film camera with me.

I mostly specialise in visual identity and advertising, but there is so much more I enjoy doing. My favourite part of a project is coming up with ideas and concepts and seeing how these develop into designs. I enjoy finding out new facts and gathering information on a subject. I have always had an interest in photography, but now I have started to centre it around my projects and develop my skills in product photography.

Through our experience in live projects I have discovered that I enjoy not only designing but the whole process—from talking to clients to finalising deliverables. I have developed my skills through taking part in our Coventry University's Global Leadership Programme as well as taking different courses in marketing. I enjoy keeping myself busy and organising things, and these attributes have been valuable in my roles on event curation teams.

My favourite part of a project is coming up with ideas and concepts and seeing how these develop into designs.