Isioma Uwajeh

As I studied media in GCSE and proceeded to achieve an A in A-level media, my passion for media and communications has flourished over the past 5 years. I'm a 21 year old, London based commercial model with 4 years of experience working on TV commercials, Social media content, Billboards and e-commerce. Currently signed to four modelling agencies in the UK, I've worked with brands such as Revolution beauty, Scuf gaming, Jabra headphones, Zizzi pizza, Sleek and many more.

I'm a content creator across Instagram with 4.5k followers and a YouTuber with over 130,000 views. I've also been featured on BBC Radio Coventry and BBC sounds podcast. I particularly have always enjoyed video editing, and have 3 years of experience working with software such as Adobe premiere pro, and final cut pro. Moving forward, I aim to continue to develop and build upon my work as a commercial model, content creator, and presenter.

Blackness Beauty and Branding, a mixed-methods analysis of the UK commercial modelling industry. Based on a review of the literature on tokenism and colourism, interview questions were distributed to four London based black commercial models. Respondents were questioned on their discriminatory experiences in the last three years and their views on the industry's ethnic structure. Additionally, a modelling agency representation analysis was conducted. Fourteen agencies, 1000+ models analysed, 1 dominant correlation.