Maria Luz

Along with my passion for the Beauty Industry, I became an advocate for inclusivity and diversity within the industry. I am a firm believer in us as a community being able to express ourselves uniquely whilst still feeling personally represented by the industry.

My portfolio of work aims to celebrate innovation, sustainability, and create inclusive communities through content creation for brands.

My inspiration came from capsule makeup routines. The beauty industry is known for its unsustainable impact on the environment; the biggest impact relating to packaging waste.

'Inout' reinvents the traditional trial, error, and throw away make-up purchasing norms. The brand is an inclusive and pro-environmental community, which allows individuals to share their make-up needs through their own profile on the 'Inout' online platform.

It works with each client on their skin type, skin shade, eye colour, and hair colour to tailor and develop a beauty routine, capsule make-up box suited to their needs.

The brand is motivated to help consumers buy product that works for them and thus reduce wastage from throw away beauty product. Each beauty box includes products sourced from non-toxic, sustainable brands.

My portfolio of work aims to celebrate innovation, sustainability, and creative inclusive communities through content creation for brands.