Ariella Natanya

Hello, my name is Ariella, I was born and raised in Jakarta, Indonesia, where I learned many traditional and local fashion techniques; it was at this point when I realized I wanted to be a part of this industry, and exploring its global footprint. So, I went on to studied at the LASALLE College of the Arts in Singapore, where I graduated with a diploma in Fashion Design.
As my curiosity deepened and my passion to gain a global perspective grew, I choose to complete the final year of my fashion studies here at Coventry University on the International Fashion Business.


I have a real love affair with this subject, as it allows me to research and experiment with concepts that can bring about change. I have s keen interest in sustainability in general and consider myself to be a strong advocate for cruelty-free and vegan products since I'm also an animal lover. My future aspiration is to create an e-commerce fashion brand, which is fully sustainable and vegan-focused.

My main goals in fashion industry is both sustainable and diversity. I want my products to be helping an environment and also without murdering animals. Instead, I also have one project where we're twinning clothes with our furry friends. While for diversity, I want every people with every skin colour, height and weight feels beautiful.